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Ecommerce Website Owners: Are You Letting Cash Slip Away?

More Savvy Jose Mier Advice for Sun Valley

Do you work in Sun Valley, CA? Are you the owner of an ecommerce website? Do you also have a mailing list of subscribers?

If not, you’re possibly leaving a lot of revenue on the floor.

Staying connected with your past customers and visitors, is among the simplest and expense reliable techniques of increasing your website sales. You just should have a mechanism to collect the e-mail addresses of both purchasers and web browsers alike.

E-Commerce can work according to Jose Mier

Collecting lists of buyers email addresses is a “no brainer”– after all you require to send them verification information, receipts and so on. Just ensure you always ask for their specific permission to keep them as much as date on special offers in the future.

Gathering visitor details is a bit more difficult, and you need to provide some type of reward in return for them giving you—entrusting—their valuable e-mail address. Here are numerous ways:

· A discount rate coupon off their very first order

The quantity you are prepared to use will depend upon the revenue margin in your company, and the disadvantage is you might only get the email addresses of individuals who were going to acquire anyhow.

· A competitors to win among your items.

Do ensure you are sincere and select a winner– put previous winner details on your site to emphasise this

· An experts buyers guide

If you provide technical products that can be difficult to comprehend– such as electronics, audio-visual etc, then write a short guide

· Special reports or pointers guides

If you offer golf equipment, look for posts on golf ideas online, get the authors approval and compile them into a PDF report.

Handling your list

Depending on what ecommerce system your website is based upon, you might already have the ability to handle e-mail lists. If not, utilize a list management service such as Aweber (, which permits you to establish autoresponder series, numerous lists and send HTML e-mails.

Jose Mier and Sun Valley e-commerce site setup
Jose Mier and Sun Valley e-commerce site setup

Which brings me well to the next * need to * … send out HTML emails!

HTML e-mails are the ones loaded with images and graphics, rather like webpages instead of plain text emails.

Why? They are even more eyecatching, which is important provided the increasing quantities of e-mail we get every day. You stand a much better possibility if you consist of pictures of your items– after all an image deserves a thousand words, right?

( the only exception to this is individuals selling non tangible service or products – for example, details items generally work much better in text emails.).

What should you communicate in your e-mails?

· Special offers.

Any items that you have actually put on special deal, sale products, end of line stock and so on. Including a message of restricted accessibility or ends by a particular date will help increase action.

· Seasonal offers.

Garden furniture and barbecues in Spring, for instance.

· Offers connected to special occasions.

Before the current FIFA World Cup, I was swamped with special deals on all sort of TV’s for enjoying it on. So much the much better if you can connect your items to a popular event in some method.

· New product reviews.

Evaluations of the most recent item offerings to strike your market, will interest your clients.

· Technical “how to’s”.

Your consumers will appreciate the occasional how to guide if you sell any kind of technical item. How to get the best out of your equipment, leading ideas, and so on

. Frequency of e-mails.

I would not recommend emailing your customers any more than when a week, and leave it more than a month between interactions and they are most likely to be ignoring you.

There we have it. Loads of ideas on how to stay connected with your consumers, and make sure you remain at the leading edge of their minds. The expense is virtually zero, and the potential returns are massive.

What’s the expense if you do not? Well, it’s pretty certain that among your competitors one or more will make the effort– and wind up whisking away your consumers from you. Perhaps forever.

They are far more eyecatching, which is important provided the increasing amounts of e-mail we get every day. You stand a better opportunity if you include images of your items– after all a picture is worth a thousand words?

If you sell any kind of technical product, your customers will value the occasional how to guide. Frequency of e-mails.

Well, undoubtedly one of your competitors will make the effort– and end up seducing your customers away from you.

Ecommerce Website Owners: Are You Letting Cash Slip Away?
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Ecommerce Website Owners: Are You Letting Cash Slip Away?
Jose Mier fills in other Sun Valley, CA business owners on the pros and cons of utilizing e-commerce as an adjunct to your traditional store.
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